Segmentation Builder

A marketing engagement tool for creating marketing campaigns based on specific segments built on members' profile attributes and actions.                 Powered by the Fishbowl Data Platform. 


Product Benefits

Increase campaign impact by precisely segmenting members based on desired target criteria audience

Maximize customer engagement by segmenting members based on where they stand in your ideal customer journey

Limit incentives to the exact members whose traits demonstrate a valuable opportunity

Product Capabilities

Utilize extensive selection criteria for member inclusion and exclusion to create precise segments

Use our intuitive interface to translate your segment definition from plain English to a marketable list

Develop your personal suite of reusable segments for future email and SMS campaigns

The Only Limit to Segmentation Is Imagination

Create segments with the full range of options available through the individual profiles of each member. With precise segments in mind, deliver personal and relevant engagement.

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